The Story of the Corner:

Have you ever found a location in your house or apartment where the air currents collect the dust and dirt into a ball of surprising size? Upon further investigation you may find unusual things inside that ball of dust, like paper clips or socks. This blog is a little bit like that, but for my life. As little bits of dust and dirt collect on my mind I'll be cleaning things off and looking for the more valuable items (everybody needs more socks). This blog will be serving as the receptacle of whatever comes out--good or bad.

Thursday, May 22, 2014

Big Hero 6

Disney has finally released the first trailer for this year's film from their animation studios:


Big Hero 6 will come out this November. You might be familiar with Disney's recent animated November releases: Frozen (2013), Wreck-it-Ralph (2012), and Tangled (2010). (2011 is conspicuously void of a Disney animated November release.)

Now, assuming you just watched the trailer, do you know what the film is about? Well, I'll tell you. It's a Marvel superhero property that Disney acquired when they bought all the Marvel properties. It's about a superhero team from Japan. Did you get that from the trailer? No?

Here's the official plot blurb about the movie:
Brilliant robotics prodigy Hiro Hamada finds himself in the grips of a criminal plot that threatens to destroy the fast-paced, high-tech city of San Fransokyo. With the help of his closest companion, a robot named Baymax, Hiro joins forces with a reluctant team of first-time crime fighters on a mission to save their city.Written by Walt Disney Animation Studios
Still not a whole lot of info. But I think this is actually Disney's new method of advertising their November releases. As you may have seen on this blog, Frozen's first trailer didn't give much context for the story or action or tone or characters or anything from the film. If you need a reminder, here's the first Frozen trailer (and BTW, the Big Hero 6 trailer is out almost a full month earlier than the first Frozen trailer):

Here are the similarities that I see:

  • Comedic gags
  • No real introduction to characters (at least the majority of characters)
  • It's possible that this footage will not appear in the film
  • No sense of the story
  • What they heck are they actually advertising
If the marketing pattern holds true, then I suspect we'll see a real trailer in August or September (possibly attached to Guardians of the Galaxy), followed by a powerful TV commercial blitz during the ABC fall season. We'll see what happens in the long run.  
 
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